Get a Refund on Reebok RunTone or EasyTone Shoes

Reebok RunTone
Reebok RunTone. Courtesy of

Reebok RunTone and EasyTone shoes won't have a chance to tone your buttocks any more. But they probably never really did. Reebok and the Federal Trade Commission reached a $25 million dollar agreement in September, 2011 to refund consumers who bought the toning shoes based on ad claims that the company could not support.

Filing and Settlement Deadline for Reebok RunTone and EasyTone Shoes

  • The deadline to file a claim was April 10, 2012.
  • Refunds were mailed in August, 2012.
  • Purchase Dates: Consumers were allowed to file for a refund for shoe purchased from Dec. 5, 2008 through the settlement date in 2011.
  • If you missed these dates, you missed out on the refunds.

More: Toning Shoe Refunds and Settlements

What Ad Claims Did Reebok Make About RunTone and EasyTone Shoes?

According to the FTC press release, the complaint against Reebok was based on unsupported advertising claims that EasyTone footwear will give you 28% more strength and tone in the buttocks and 11% more in the hamstring muscles and calf muscles compared to regular walking shoes.

Under the settlement, Reebok is barred from making any claims that their footwear will achieve any specific amount of toning unless they can present the scientific evidence to support that claim. Nor can they make any health or fitness related claims for their toning shoes without showing the evidence.

Do Toning Shoes Actually Tone?

Toning shoes became very popular in a short period of time around 2008, led by Skechers Shape-ups. Soon many athletic shoe manufacturers and comfort shoe manufacturers were angling for a piece of the market.

Generally, toning shoes had a rocker sole or instability pods or other elements built in that were supposed to increase the range of motion and muscle challenge for each step.

They were also strongly marketed to people who wanted to lose weight and people who were less active.

As a skeptic, I was happy that the shoes might give people motivation to actually do some walking or running. If they believed the shoes had extra benefits, they might be more likely to wear them and actually move more.

Walking more will indeed strengthen and tone your legs. But whether toning shoes actually have an effect beyond regular shoes is a claim that needs strong evidence, not just testimonials. For that reason, I added toning shoes to my list of walking products I don't recommend in 2010 Too many of the shoes were badly designed for fitness walking, with heavy and stiff soles. They made me want to walk less rather than more.

Reebok RunTones Were Actually Good Walking Shoes

Of the toning shoes I tried and reviewed, I thought Reebok RunTones were the best design for proper ergonomic walking. They had instability pods but were flat and flexible, both good characteristics for a fitness walking shoe. If you are wearing them and enjoying them, there is no reason to stop. Just don't count on them to do more than regular shoes for your buttocks. On the other hand, a refund for shoes is a nice deal.

Reebok may reboot the RunTone and EasyTone at some time in the future, without making claims for extra toning. A few toning shoe manufacturers have made that switch after a similar FTC settlement.

FTC: Reebok to Pay $25 Million in Customer Refunds To Settle FTC Charges of Deceptive Advertising of EasyTone and RunTone Shoes