Guest Writer: Brendan Sullivan

Brendan-Sullivan-May-2013.jpg
Brendan Sullivan. Brendan Sullivan

As Chief Marketing Officer, Brendan Sullivan oversees all operational and marketing aspects of the Novaerus business.  He is directly responsible for supporting the sales process through operational execution of the business and the go-to-market strategy.

Prior to Novaerus, Sullivan served as Chief Marketing Officer for FieldAware - a leading provider of field service management technology solutions for small and medium businesses (SMBs) around the world.

  In this role, Sullivan managed the corporate marketing, brand strategy and sales integration efforts for FieldAware (Chicago, IL) - Having joined FieldAware in 2012, Sullivan led the company’s positioning, operations, global marketing and business development functions.

For nearly 20 years, Sullivan has been an innovator in helping emerging technology companies establish their go-to-market strategies and operations, resulting in growth and business success. Starting his career with CDW Corporation, he was part of the company’s successful track record across a wide variety of business roles including account manager, sales manager, director of program sales and marketing, establishing segment marketing and merchandise planning functions for the company.

Sullivan previously served as Vice President, Global Marketing for Fleetmatics, where he helped grow the company revenues from less than $20 million to over $100 million in just three years, leading to a successful initial public offering (IPO) on the New York Stock Exchange (NYSE) in October 2012 (NYSE: FLTX).

Sullivan has earned an M.B.A. from the University of Chicago – Booth School of Business, achieved a M.A. in European Studies (economics concentration) from Katholieke Universteit Leuven, Belgium and a B.A. in Economics and Political Science from Loyola University – Chicago.

Sullivan is on the Athletic Department Advisory Board for Loyola University – Chicago and has served on the National Board of Directors for Friends of the Orphans.

  He is a co-owner of a small business in bicycle retail, Higher Gear.  He is married and lives with his wife and three children in Evanston, IL.

Continue Reading