Hasbro Changing Play Doh Set After Consumer Complaints

Shape of toy in baking set is causing a flurry of responses on social media

Play-Doh Sweet Shoppe Cake Mountain Playset
The Play-Doh Sweet Shoppe Cake Mountain Playset. The piece in question is purple, far left. Hasbro

How carefully have you examined the toys your preschooler received this holiday season? Maybe you've played with everything already, but have you really examined each piece that comes inside the box?

One of the pieces in the Play Doh Sweet Shop Magic Mountain has caused a flurry of activity on social media and seems to have caused some unwanted surprises on Christmas morning -- at least for parents.

The two-piece "extruder tool," has a hole in its tip, which is used to squeeze out Play Doh to make decorative cake frosting. The look of the tool, which functions like a syringe would and includes a tube and ridges around the outside, has been compared to a penis. (Take a look at the photo above and judge for yourself. It is on the far left and is clear and purple.)

Thousands of outraged parents took to the Play Doh Facebook page in the days after Christmas and Hanukkah to voice their complaints.

In images that have been shared repeatedly throughout social media (although mostly concentrated on Facebook and Twitter), Nini Delmoral wrote on the Play Doh Facebook page and include a photo of the piece from her child's Magic Mountain set: "What was the concept of this? Why couldn't this be in another form or shape?"

Jennifer Turner also posted with a photo: "This is NOT okay. This completely ruined our Christmas..."

Others chimed in will tales of upset children and holiday seasons forever tarnished. Many included pictures of the toy, which can be seen in the image, far left.

On the Play Doh Facebook page, the company released a statement:

"We have heard some consumer feedback about the extruder tool in the Play-Doh Cake Mountain playset and are in the process of updating all future Play-Doh products with a different tool.

Should any consumer want a replacement extruder for this item, they can contact Hasbro’s Customer Service Department at 800-327-8264."

Many parents have expressed support for the toymaker on Facebook and Twitter.

In a response to the statement by Hasbro, Meghan Carty wrote: "People need to chill. If your 'Christmas was LITERALLY RUINED' by this, I'm really jealous. I wish a poorly-shaped toy was my biggest problem in life."

Added Jordon David Hiller, who was also posting in response to the statement by Hasbro: "A child will not notice this, it's only weird when parents go crazy. Can we recall the dumb parents too?"

According to Hasbro's website (Hasbro owns Play-Doh), the Sweet Shoppe Cake Mountain Playset is for kids 3 and up, and costs $19.99. With the set, kids can "bake" and decorate cakes made out of Play Doh. There are dozens of different Play-Doh sets available, all with different themes.

While the hoopla around the piece in the toy set really picked up after Christmas, the toy maker has actually been fielding complaints set since November. A television station Tulsa, Oklahoma, KTUL, originally aired the story after a local parent noticed a similarity to the male body part.

According to Buzz Feed, originally Hasbro appeared to be deleting comments from its Facebook page about the tool, but once they released the statement, it appears they are no longer doing so.