The Color Psychology of Brown

Color psychology of brown
Lumina Imaging/Digital Vision/Getty Images

How does the color brown make you feel? According to color psychology, colors can evoke psychological reactions and influence how people feel and behavior. Brown tends to feel like a solid, earthy color, but it can sometimes seem drab and boring. Light browns such as beige are often used as neutrals in design and fashion. While they can provide a conservative and traditional backdrop, these shades are often perceived as dull.

Color Psychology of the Color Brown

  • Brown is a natural color that evokes a sense of strength and reliability. It is often seen as solid, much like the earth. It is a color often associated with resilience, dependability, security, and safety. 
  • Brown can also create feelings of loneliness, sadness and isolation. In large quantities, it can seem vast, stark, and empty, like an enormous desert devoid of life.
  • Brown brings to mind feelings of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated.

Notice how brown is used in the image that accompanies this article. How does brown make you feel? Do you associate brown with certain qualities or situations?

Learn more about how other people feel about the color brown by reading some of the responses that people have shared with us over the years.

Brown Is Soothing and Relaxing

"Although I agree brown isn't in the everyday fashion, or everybody's favorite color, I see no reason for dislike or even hatred.

In our house, our rooms, perhaps even bathrooms, we commonly see darker or more orange shades of brown, as they are comforting and have a relaxing sensation to it. Imagine if the weather was freezing and you were forced to walk in a bathroom full of light blue colors. It wouldn't be so relaxing then?

If you are paranoid of germs only to walk in a bathroom full of light green, it wouldn't make you feel so much better would it? Even red is rarely seen in bathrooms, as we are already tense enough anyway right? Although we don't think or pay much attention to it, everything in our surroundings are there for a reason. Brown is a relaxing and soothing color, one that we can rely on, and that's why it is used." - Bboy Pysicx

Brown Is Comforting

"Brown is warm like hot cocoa by a brick fire place, the satisfying mood uplift of a chocolate bar, the bark of a tree, and used to build home giving one the sense of protection." - butterflinbloom

Brown Is Earthy

"Brown makes me feel alive and even keel. It is quaint and sensual. I adore brown and its myriad of shades." - NegraBerry

Brown Is Secure

"Brown is a color that oozes security. It symbolizes HOME, contentment and peace and quietness. The browns are colors of good furniture and favorable smells thus imparting happiness. I feel confident when wearing browns." - Marti

Back to Color Psychology

Continue Reading