What Does Your Car Color Say About Your Personality?

Car color and personality
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People have long believed that color can have an influence on our moods. Interior designers select paint and accessory colors in order to evoke certain feelings while artists often choose a particular palette in order to provoke reactions from viewers. Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. But could the color of the products you purchase ever say something about your personality?

In an article published on Fox Business, a number of experts weighed in on whether or not the color of your car might say something about who you are as an individual or the image you might be trying to project. As the article points out, our color preferences can sometimes make a statement about how we want other people to perceive us. Other factors such as age and gender can also influence the color choices we make.

  • White: As many of our readers have suggested, the color white can feel fresh and clean. The color is often used to evoke a sense of youth and modernity. 
  • Black: Our readers often describe black as a "powerful" color, which might be the reason why black is the most popular color for luxury vehicles. People often describe the color as sexy, powerful, mysterious, and even ominous.
  • Silver: It's the third most popular color for vehicles and linked to a sense of innovation and modernity. High tech products are often silver, so the color is often linked to things that are new, modern, and cutting-edge.
  • Red: Dreaming of a red vehicle? Environmental psychologists suggest that you might be a go-getter interested in projecting power, action, and confidence.
  • Blue: People often describe blue as the color of stability and safety. Driving a blue car or SUV might indicate that you are dependable and trustworthy.
  • Yellow: According to the experts, driving a yellow vehicle might mean that you are a happy person in general and perhaps a bit more willing than the average person to take risks.
  • Gray: The experts suggest that people who drive gray cars don't want to stand out and instead prefer something a bit more subtle.

Of course, the color selections we make are often influenced by factors including price, selection, and other practical concerns. Not only that, but color preferences can also change in time. A person might prefer brighter, more attention-getting colors when they are younger, but find themselves drawn to more traditional colors as they grow older. The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price as well as availability.

For example, purchasing a white vehicle might be less about wanting people to think that you are young and modern and more about the climate you live in; people who live in hot climates typically prefer light colored vehicles over dark ones.

What do you think? Do you feel like the color of the products you buy (such as your car, your cell phone, or your clothes) says something about your personality? Be sure to check out our article on the psychology of color and see what our readers have shared about how different colors make them feel.

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Shinn, L. (2014, Jan. 16). What your car color says about you. Fox Business. Retrieved from http://www.foxbusiness.com/personal-finance/2014/01/15/what-your-car-color-says-about/

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