What Is a Confirmation Bias? Examples and Observations

478546019.jpg
Tara Moore / Getty Images

Where do your beliefs and opinions come from? If you are like most people, you probably like to believe that your beliefs are the result of years of experience and objective analysis of the information you have available. The reality is that all of us are susceptible to a tricky problem known as a confirmation bias. While we like to imagine that our beliefs are rational, logical, and objective, the fact is that our ideas are often based on paying attention to the information that upholds our ideas and ignoring the information that challenges our existing beliefs.

What Is a Confirmation Bias?

A confirmation bias is a type of cognitive bias that involves favoring information that confirms previously existing beliefs or biases. For example, imagine that a person holds a belief that left-handed people are more creative than right-handed people. Whenever this person encounters a person that is both left-handed and creative, they place greater importance on this "evidence" supporting their already existing belief. This individual might even seek "proof" that further backs up this belief while discounting examples that do not support this idea.

Confirmation biases impact how people gather information, but they also influence how people interpret and recall information. For example, people who support or oppose a particular issue will not only seek information that supports their beliefs, they will also interpret news stories in a way that upholds their existing ideas and remember things in a way that also reinforces these attitudes.

Examples of Confirmation Biases in Action

Consider the debate over gun control. Sally is in support of gun control. She seeks out news stories and opinion pieces that reaffirm the need for limitations on gun ownership. When she hears stories about shootings in the media, she interprets them in a way that supports her existing beliefs.

Henry, on the other hand, is adamantly opposed to gun control. He seeks out news sources that are aligned with his position, and when he comes across news stories about shootings, he interprets them in a way that supports his current point of view.

The Impact of Confirmation Biases

A number of experiments conducted during the 1960s demonstrated that people have a tendency to seek information that confirms their existing beliefs. Unfortunately, this type of bias can prevent us from looking at situations objectively, can influence the decisions we make, and can lead to poor or faulty choices.

During an election season, for example, people tend to seek positive information that paints their favored candidates in a good light while looking for information that casts the opposing candidate in a negative light. By not seeking out objective facts, interpreting information in a way that only supports their existing beliefs, and only remembering details that uphold these beliefs, people often miss important information that might have otherwise influenced their decision on which candidate to support.

Observations

  • "Persons believing in extrasensory perception (ESP) will keep close track of instances when they were 'thinking about Mom, and then the phone rang and it was her!' Yet they ignore the far more numerous times when (a) they were thinking about Mom and she didn't call and (b) they weren't thinking about Mom and she did call. They also fail to recognize that if they talk to Mom about every two weeks, their frequency of "thinking about Mom" will increase near the end of the two-week-interval, thereby increasing the frequency of a 'hit.'"
    (Goodwin, 2010)
  • "We also ignore information that disputes our expectations. We are more likely to remember (and repeat) stereotype-consistent information and to forget or ignore stereotype-inconsistent information, which is one-way stereotypes are maintained even in the face of disconfirming evidence. If you learn that your new Canadian friend hates hockey, loves sailing and that your new Mexican friend hates spicy foods and loves rap music, you are less likely to remember this new stereotype-inconsistent information."
    (Sanderson, 2010)
  • "Groopman (2007) points out that the confirmation bias can couple with the availability bias in producing misdiagnosis in a doctor's office. A doctor who had jumped to a particular hypothesis as to what disease a patient has may then ask questions and look for evidence that tends to confirm that diagnosis while overlooking evidence that would tend to disconfirm it. Groopman suggests that medical training should include a course in inductive reasoning that would make new doctors aware of such biases. Awareness, he things, would lead to fewer diagnostic errors. A good diagnostician will test his or her initial hypothesis by searching for evidence against that hypothesis."
    (Gray, 2011)

Sources

Gray, P. O. (2011). Psychology. New York: Worth Publishers.

Goodwin, C. J. (2010). Research in psychology: Methods and design, 6th edition. New Jersey: John Wiley and Sons.

Owad, T. (2006). Confirmation bias: A ubiquitous phenomenon in many guises. Review of General Psychology 2(2), 175–220.

Sanderson, C. A. (2010). Social psychology. New Jersey: John Wiley and Sons.

Continue Reading